Saturday, April 27, 2019

5 keys why ASTI Mobile Robotics is leading company in Europe

ASTI Mobile Robotics, the company number 1 in AGV sales in Europe (+1.000 AGVs manufatured per year), with close to 220 employees and a very strong growth with a CAGR of 53% since 2014 is my new home. I came back from Singapore to Spain about 8 months ago to be the Software Engineering Director, and I found some keys why this company is so successful. Let me go quickly through the five I consider most important. May be it helps other companies to think over their strategies for improvement:


A sample of AGVs offered by ASTI

International mentality: ASTI is always thinking on scalable solutions for the whole world, not for local business only. This explains why close to 75% of revenue comes from international business from 17 countries.

Variety of innovative solutions: An important investment in R&D ensures that ASTI offers a wide variety of AGV solutions for automated intralogistics in different markets, from automobile manufacturing to ecommerce.

Industrial quality products: The solutions are designed, developed and tested to ensure they are robust and reliable for Industry Grade 24x7 requirements.

Customer in the center: ASTI understand customers not as a source of income, but mainly as partners, with a deep commitment on customer success. ASTI do not sell products or projects just to fullfill customer requirements, but solutions to help the customer, to produce better and more. ASTI never abandon a Customer, even if it means to loose in the short run, because it will mean a great win-win in the long run.

Talent gathering: ASTI always looks for the best talent and the best team work, because the people in ASTI make the products quality, the products that will ensure the customer success. Personally I feel proud of the team of 40 people working under my responsibility. They are great people and great professionals.

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